At Drumroll, we believe that every moment, big or small, can foster a meaningful connection between a customer and a brand.
But how do we measure this?
This Black Friday, we set out to learn which brands are creating meaningful connections of their own as shoppers try to take advantage of the busiest retail time of the year.
As everyone starts talking, we'll be listening.
We use a proprietary algorithm to analyze posts and compute an aggregated social sentiment.
Every mention, positive or negative, then contributes to a brand's overall score from -100 to +100.
As you explore this site, you can track brand sentiment, post volume and audience metrics to see who scored the most love.
What does brand love actually look like during Black Friday? Here's how fans are showing their appreciation.