TOP 50
BLACK FRIDAY
BRANDS

TOP 5 MOST LOVED BRANDS
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    Showing the last

    86.7

    OVERALL SCORE

    +3,543

    POSITIVE MENTIONS

    -146

    NEGATIVE MENTIONS
    Tweet scorecard
    +100
    Date Posted
    06.15.17 | 00:00PM CDT
    by @twitterhandle

    Brand name

    Posts by hour
    Posts
    +100
    Date Posted
    06.15.17 | 00:00PM CDT

    Brand name

    Audience Snapshot

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    h2

    h6

    Brand1

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    Brand2

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    OVERALL SCORE

    POSITIVE MENTIONS

    NEGATIVE MENTIONS

    OVERALL SCORE

    POSITIVE MENTIONS

    NEGATIVE MENTIONS
    Tweet scorecard
    +100
    Date Posted
    06.15.17 | 00:00PM CDT
    by @twitterhandle

    MEASURING BRAND LOVE

    At Drumroll, we believe that every moment, big or small, can foster a meaningful connection between a customer and a brand.
    But how do we measure this?

    This Black Friday, we set out to learn which brands are creating meaningful connections of their own as shoppers try to take advantage of the busiest retail time of the year.

    As everyone starts talking, we'll be listening.

    HOW IT ALL WORKS

    THE LOGISTICS

    We use a proprietary algorithm to analyze posts and compute an aggregated social sentiment.

    THE SCORE

    Every mention, positive or negative, then contributes to a brand's overall score from -100 to +100.

    THE EXPERIENCE

    As you explore this site, you can track brand sentiment, post volume and audience metrics to see who scored the most love.

    BRAND LOVE IN ACTION

    What does brand love actually look like during Black Friday? Here's how fans are showing their appreciation.

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    SCORECARD