About this experience
With all the brands, bands and films aiming to get some love at SXSW, we set out to learn who's winning and who's losing. Just as everyone started talking, we started listening. Using our proprietary algorithm, we analyzed tweets to compute an aggregated social sentiment. So every mention, positive or negative, contributed to a brand's overall score. As you explore this site, you can track bands, find your tweets, and choose two brands to go head-to-head and see who scored the most love.
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Copyright © 2017 Drumroll. All Rights Reserved. ®Drumroll is a Registered Trademark.
We Build Brand Love™. Brand Love Day™. Brand Love Score™. Scores and rankings are based on subjective and proprietary system of analysis and are provided for information and discussion purposes only. All scores are based on data captured March 12-20, 2017.