About this experience

With all the brands, bands and films aiming to get some love at SXSW, we set out to learn who's winning and who's losing. Just as everyone started talking, we started listening. Using our proprietary algorithm, we analyzed tweets to compute an aggregated social sentiment. So every mention, positive or negative, contributed to a brand's overall score. As you explore this site, you can track bands, find your tweets, and choose two brands to go head-to-head and see who scored the most love.